Given that COO/government vp out-of Sony Latin Iberia, Maria Fernandez the most effective people in Latin sounds. She not merely works the fresh working and you may financial aspects of the brand new biggest Latin sounds business it is together with a musician and you will management-submit exec who manages her several divisions that have a notoriously empathetic design.

This week, Fernandez’s work is in the lead, just like the RIAA Honors, which is honoring Latin tunes this year, launched it had been recognizing their given that industry administrator of the year to possess 2023. Fernandez might possibly be feted through the a ceremony for the Washington, D.C., towards the Tuesday (Sept. 19) close to Gloria Estefan (Icon), Emilio Estefan (industry trailblazer), Sebastian Yatra (artist of the season) and agents Veronica Escobar and you will Maria Elvira Salazar (policymakers of the season).

Maria Fernandez, EVP/COO of Sony Audio Latin Iberia with the ‘Latin Hitmaker’ Podcast

A native of Venezuela just who become their community inside the mass media, Fernandez is a financing whiz exactly who joined Sony because the CFO and you will flower to your Ha et glimt av Webink rank away from COO 5 years before. Their part prolonged inside the pandemic when she produced training and you can training younger managers a main part of their employment and an effective private objective. She now oversees the brand new proper approach of organization as well as of their different businesses, together with financing, some one sense, technical and you will acquisitions, and that is frequently employed in huge artist income. And you can prior to the RIAA Celebrates, Fernandez is actually Billboard’s Executive of one’s Few days.

Here, Fernandez covers their fund record, their unique role as the a coach inside her area in addition to condition of Latin sounds globally. “It’s another in history whenever you can reveal that Latin sounds isn’t just one style, as well as the undeniable fact that you will find amazing music artists representing each of them of these styles and you will since into the globally charts is quite fulfilling.”

I believe We give the more proper, monetary and you can functional areas the latest understanding of artists’ demands and therefore how exactly we can organize ourselves to incorporate those individuals demands inside that which you we perform. Including, an artist would like to do a more costly videos because the he has a creative attention. Regarding a strictly monetary view, you simply will not see an income regarding you to investment because online streaming of your own video won’t compensate for the degree of capital. But when you appreciate this which is important for this new musician and just how they suits into the entire method, just can you understand the reasoning out of what you want doing, you could sell.

Historically, the new economic classification is the team that says zero so you can what you. And there is difficult within imaginative and you will economic communities. Some thing we have been seeking create more and more was generate yes both parties understand for every other people’s means. In addition, you might state the same thing whenever we’re talking about professionals because the foot of the philosophy within our region are that we have a few rosters: artisans and you can personnel, so we have to take care of they both. You desire movie star teams and you can professionals to deal with superstar artisans.

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I believe you might be strange in this your functions will and you can yourself that have executives. I cannot tell you how frequently an employer have advised myself, “I’m meeting with Maria Fernandez today.” What are the results when your common demands dont make?

We work at loads of managers and possibly there can be a great reason why a manager means one thing for their artist, however, that require doesn’t invariably align with the help of our needs because minute. But it’s usually [about] steps to make yes we realize each other no matter if the audience is not always will be on a single web page. To me, this is the chatting. How i see it, we have been here in order to serve. The audience is here to make something easier, [even] making use of restrictions we have in the an organization and you can to make yes we realize procedure.